Monday, November 2, 2009

Lancome


This is an advertisement for lancome mascara. I think it is an amazingly clever design. The bar code is lifting off at the end just like your eyelashes would if you used this mascara. When I first saw it I did not see that it was a bar code, I just saw it as lashes. This has a very balanced composition because the main focus is the center and the logo and the mascara tube are opposite each other. I found this in a graphic design book called, Advertising.

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